My experience

Senior Product Designer (Web 3)

October 2022 - April 2023

1. Lead and overseen the user experience of a product from conception to launch in partnership with product managers and engineers.
2. Contributed to strategic decisions around the future direction of all NFT products.
3. Created, collaborated, and iterated on flows, prototypes, and high-fidelity visuals.
4. Delivered and refined clear storytelling around product needs and opportunities.
5. Conceptualised near-term solutions to long-term aspirations, and built consensus around a product strategy forward.
6. Lead workshops with product and engineering colleagues to help improve on the whole NFT user experience.

Head of Design

May 2022 - August 2022

1. Distilled abstract business concepts and company needs into elegant creative design solutions.
2. Influencing design-led thinking across the business.
3. Establishing and developing best practices within the design and creative team.
4. Taken responsibility for the creative vision and the standard of output across team members who work under them.
5. Have strong people management and leadership skills in order to hire, develop, and inspire the creative team.
6. Ensure that all of the company’s creative output/visuals are consistent with the overall brand.
7. Collaborate with other team members and stakeholders to achieve the business OKRs and KPIs.

Head of Design

February 2021 - April 2022

1. Distilled abstract business concepts and company needs into elegant creative design solutions.
2. Influencing design-led thinking across the business.
3. Establishing and developing best practices within the design and creative team.
4. Built out and maintained the design system and brand book.
5. Taken responsibility for the creative vision and the standard of output across team members who work under them.
6. Have strong people management and leadership skills in order to hire, develop, and inspire the creative team.
7. Ensure that all of the company’s creative output/visuals are consistent with the overall brand.
8. Lead multiple projects from conception to completion in accordance with deadlines for Product and Marketing teams.
9. Collaborated with other team members and stakeholders to achieve the business OKRs and KPIs.

Senior Product Designer

April 2019 - February 2021

1. Leading the design and development of the design system language by continuously managing and adapting the component library and iconography.
2. Contributed towards the product initiatives through design sprints and adaptation of design thinking throughout the company.
3. Leadership skills by helping others grow in their craft skills and mentorship of designers and developers.
4. Create visual user interactions through animations and micro-interactions.
5. Collaborated and engaged with designers and stakeholders within the company so that they can understand and define design for the company.
6. Created and measured KPI’s of the design system language to ensure that design is measurable within the framework of the company’s roadmap.
7. Lead the UI and UX for all major products/initiatives for each quarter through collaboration with the UX researcher.
8. Lead all major kick-offs for products/initiatives with the product manager to ensure the scope of work is clearly understood and delivered within the MVP.
9. Defined product strategies with business and product managers.

Lead UI Designer

September 2017 - February 2019

1. Developed and adopted craft skills – Information architecture, Interaction design, Visual design and leading other team members in these areas.
2. Contributed towards component development and component libraries and helping designers understand and use the libraries.
3. Leadership skills by helping others grow in their craft skills and mentorship of interns.
4. Helped create work streams and flows to make work life manageable.
5. Delivered big ideas by creating and continuously developing design systems and design language.
6. Created consistent quality of design work being done by ensuring that the app design system is always up to date.
7. Lead and enabled designers in the mobile app to develop and grow their craft skills so that they can help the app and Absa succeed.
8. Collaborated and engaged with designers and stakeholders within Absa so that we can understand and define design for Absa.

Senior Art Director/UI Designer

February 2017 - June 2017

1. Conceptulisation of through-the-line design elements.
2. Design, execution and coding of adverts, logo’s and stationery, websites, mailers, social media advertising, web banners, corporate identity manuals, packaging and other elements.
3. Coding of mailers and websites.
4. Liasing with copywriter/group head in campaign conceptulisation.
5. Liasing with printers and repro house.
6. Designing/coding UI/UX mobile app prototypes.

Multidisciplinary Designer

Sept 2014 – January 2017

1. Conceptulisation of through the line design elements.
2. Design, execution and coding of adverts, logo’s and stationery, websites, mailers, social media advertising, web banners, corporate identity manuals, packaging and other elements.
3. Coding of mailers and websites.
4. Creating storyboards for television ads.
5. Liasing with printers and repro house.
6. Art Directing television ads on set.
7. Making artwork print ready.

Graphic & Web Designer

March 2011 – March 2014

1. Conceptulisation of through the line design elements.
2. Design, execution and coding of adverts, logo’s and stationery, websites, mailers, social media advertising, web banners, corporate identity manuals, packaging and other elements.
3. Coding of mailers and websites.
4. Liasing with printers and repro house.
5. Making artwork print ready.